Marketing Operations Manager (12 month FTC)

October 19, 2024
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Job Description

Who are Benefex?
We are a fast-moving technology company, and one of the most successful providers of online reward and benefits solutions in the UK. We believe no one comes to work to do a bad job or be actively disengaged, and that technology is instrumental in providing an exceptional employee experience. We are striving to create seamless but tangible interactions between employers and employees, making work a rewarding place for every single one of us. To help us on our quest to be the best, we need brilliant people on board and that’s where you come in.

Why should you apply?

Impact: have a direct impact as our company grows and scales into a world-class organisation
Autonomy: have the scope to run and help define our marketing operations function
Growth: develop your operational and managerial skills within a supportive and collaborative team

Top 10 Employer, Sunday Times Best Places to Work Awards

Work for a profitable, fast-growing market leader in the online reward and benefits space

Please note we are unable to offer visa sponsorship and require to people to be based in the UK or Ireland for this position

Great benefits:
£55,000-60,000
Flexible work – choose a working setup that works for you, our only ask is to see you once a month in the office and you must be based in the UK or Ireland.
️ 25 days holiday plus your local bank holidays
Your birthday off
️ Two half day wellbeing days
Healthcare cash plan to cover the costs of day to day healthcare
Employee Assistance Plan 24/7 365 support
Income Protection (75%) and life assurance (4x salary)
Pension scheme
Enhanced parental leave package – 26 weeks fully paid maternity leave and 4 weeks fully paid paternity leave
£50 monthly allowance to spend on whatever takes your fancy, your very own Benefex card will be topped up at the start of each month!

Role Overview
Are you a proven B2B marketing ops professional who can deliver campaigns across the Martech stack?
To be successful in this role, you’ll be an experienced (5 years +) B2B marketer with strong martech experience. Our primary tech stack is Salesforce, Pardot and Demandbase and we’re looking for someone who can confidently take the lead in using those platforms to define, devise and execute marketing campaigns, in collaboration with the wider marketing and sales operations team.
This role requires a strategic thinker with a strong MAT background and a passion for data-driven marketing. The ideal candidate will have extensive experience with Pardot and be familiar with Salesforce and Demandbase, or similar equivalents.
This person will play a key role in ensuring the effectiveness of our marketing campaigns and the efficiency of our marketing operations. Working closely with the Sales and BDR teams you’ll make suggestions for campaigns according to opportunity, buyer need, persona, solution and buying cycle. Ensuring that each activity is tracked and measured within a campaign structure on Salesforce and Pardot, you’ll report on performance with a focus on pipeline and ROI. You’ll be used to turning around campaigns at pace and working closely with a design and digital team to meet tight production deadlines and lead-generation targets. In addition, you’ll manage the activation of our content campaigns across our partner media channels to make them fly.

Responsibilities

Manage and optimise our MAT and ABM platforms, including Pardot, Salesforce, and Demandbase.
Manage the Marketing plan via MS Planner and distribute activity to the wider team.
Oversee the integration of marketing technologies and ensure data integrity across systems.
Collaborate with the marketing team to design and execute campaigns, ensuring alignment with business objectives.
Analyse marketing performance data and provide actionable insights to improve campaign effectiveness.
Maintain and improve lead scoring, nurturing, and segmentation processes.
Ensure compliance with data privacy regulations and best practices.
Train and support marketing team members on the use of marketing technologies and processes.
Running campaigns with syndicated partner channel.

What are we looking for?

Minimum of 5 years of experience in marketing operations, with a focus on Pardot and, ideally, Salesforce, and Demandbase.
Familiarity or ability to quickly learn Asana/MS Planner, Flipsnack, Google Analytics.
Strong understanding of marketing automation, CRM, and ABM (Account-Based Marketing) principles.
Proven track record of managing and optimising marketing technology stacks.
Strong project management skills and the ability to manage multiple priorities.
Experience with managing a direct report

Even if you don’t meet all of the requirements for this role, we encourage you to apply! We are looking for talented and passionate individuals who are eager to learn and grow. We also offer a variety of other roles, so please check out our careers page to see if there is something else that might be a good fit for you.

Our interview process
Benefex understands the need to have a fast and efficient process, the below will all be completed in the shortest time possible.
Initial informal call with the Talent team
Online tests in numeracy and logical reasoning
Interview with the hiring manager and a member of the team
Final interview with the Director

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We are committed to creating a diverse and inclusive workplace where everyone feels welcome and respected. We believe that diversity and inclusion are essential to our success, and we are proud to be an equal opportunity employer.